FILMART 2021 Adapts to Surging Streaming Viewership

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sponsored by hktdc | The best in Chinese-language content will be showcased this year at the Hong Kong fest exclusively on FILMART Online March 15-18.

As the COVID-19 pandemic raged on around the world, audiences found themselves turning to streaming services for entertainment during lockdowns. While box-office revenues plummeted in 2020, major streaming services reported significant surges in viewership worldwide.

In addition to being one of the largest content markets in Asia, the Hong Kong International Film & TV Market is also one of the world’s largest showcases for new Chinese-language content. The 2020 edition, which went virtual after a five-month delay due to the pandemic, presented more than 2,100 film and TV productions, and nearly 7,000 executives from 73 countries and regions around the world attended, according to organizer Hong Kong Trade Development Council.

 

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