Film4’s parent Channel 4 will support the season with an advertising campaign across its TV channels, as well as online. The ads will be created by in-house creative agency 4Creative.
Film4 director Daniel Battsek said: “Film4 have a long history of producing films for theatrical exhibition. We felt we should do something to help the sector’s recovery from the pandemic and remind audiences that cinemas remain the best places to experience movies.” Park Circus CEO Mark Hirzberger-Taylor added: “We’re incredibly proud of our long-standing partnership with Film4, and are delighted to be collaborating with them on this special programme this summer, comprising six of their very best classic films, back on the big screen for audiences to enjoy.”
It is not the first time iconic titles have been brought back to the big screen in the UK to tempt audiences. Disney re-released the likes ofand keep your inbox happy.
When UK cinemas reopened last July FDA_UK gave exhibitors a library of 450+ films including many classics, but most exhibitors weren't very creative in scheduling as the reopening should have been a chance to show classics movies many haven't seen in cinemas at a low price
What will be key to this is pricing as with most previous re-releases tickets are regular prices why
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