Fendi Collaborates With Sarah Coleman for Design Miami Project

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Coleman manipulated Fendi's signature Pequin striped motif and redesigned the FF logo pattern with a playful vertigo effect.

For the upcoming edition of Design Miami, running from Nov. 27 to Dec. 6, Fendi has decided to give its boutique, which opened in 2015 in Miami’s Design District, a makeover.

Leveraging Fendi’s archives of materials and vintage pieces, the artist, channeling a Seventies inspiration, used the brand’s bag fabrics to create patchworks of prints that she used to cover furniture pieces inside the boutique. In addition, she created collages of images from vintage magazines that she juxtaposed to Fendi’s archival pictures on the one-of-a-kind Zig-Zag chair and she covered a sofa with the FF green sustainable cotton and recycled polyester fabric.

 

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