Fear of God Goes After Alleged Counterfeit Sites

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Fear of God is taking aim at alleged counterfeit websites that it claims are deploying techniques to throw brands and enforcers off their trail.

In a trademark and counterfeit suit filed this month in federal court in Illinois, the luxury apparel brand targeted a number of websites that Fear of God claimed operate in China, and whose operating names it indicated only in a sealed document filed in the court. The complaint alleges that the websites mimic the appearance of wholesale and other legitimate resale websites to sell alleged counterfeits and products infringing the Fear of God trademarks.

“Tactics used by defendants to conceal their identities and the full scope of their operation make it virtually impossible for plaintiff to learn defendants’ true identities and the exact interworking of their counterfeit network,” the complaint said. “If defendants provide additional credible information regarding their identities, plaintiff will take appropriate steps to amend the complaint.

In addition to the complaint, the company asked the court to grant a temporary restraining order to halt the sale and import of the products.

 

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