," which urged shoppers to start early to avoid burdening retail and factory workers, especially since child labor laws were abused the most during this time. By the 1910s, signs asking citizens to "Do Your Christmas Shopping Early" could be found across New York City; and in 1918, anfeaturing Santa Claus in a military uniform told Americans to, "Go Early to the Stores!" and to, "Take the Crush out of Your Christmas Shopping and Put It Into Winning the War.
However, up until the mid-1900s, the term "Black Friday" had only been used to describe catastrophic events such as financial crises, violent protests and other unfortunate events that had nothing to do with shopping for deals. Researcher Bonnie Taylor-Blake pin-pointed the first Thanksgiving-related use of the term in an issue offrom 1951, which referred to workers calling in sick on the day after Thanksgiving as "Black Friday.
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