, and zippered leggings, and draws from the platform's data-driven insights on what customers are actively searching for on Farfetch. "'You always have people looking for a great jacket," says Holli Rogers, chief brand officer of Farfetch. "Or a great piece of; the perfect t-shirt. Those things that come up quite consistently." In the hands for There Was One, an everyday button-down becomes a bit more oversized and is rendered in organic silk.
For now, There Was One will be operating on a drop-basis, with new merchandise out every few months, sold exclusively on Farfetch. And as for the prices, they range from less than $100 for a cotton tank to over $1,000 for leather jackets and higher for other pieces in the future. "We want to understand what sells and what we can shift based on customer feedback we have, and how we can parlay that and evolve the collection," adds Rogers.
RT : .farfetch has launched its own brand, featuring elevated classics including tailored blazers, soft slip dresses, d…
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