Fans Think Jaclyn Hill Is Lying About Her Holiday Collection Being Limited Edition

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'Wasn’t this 'limited edition' collection 'sold out?''

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, makeup fans think Jaclyn deliberately gave the impression the products had sold out in an effort to make them seem more covetable.

Some beauty enthusiasts believe the collection's "limited-edition" branding was all part of a marketing strategy to sell more product and that the highlighters aren't limited at all, suggesting Jaclyn had allegedly used the popular "sell-out" technique, popularized by brands like"Wasn’t this 'limited edition' collection 'sold out?' So how does something launch , 'sell out' in a day but have stock to be in almost 40 Morphe stores plus be...

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