She went for the heart of the brand’s missteps: “Saying the art honors the community without them benefiting is kind of like throwing a birthday party and saying, ‘You’re not invited.’”The time since has been a turning point for Faherty as the brand transitioned away from its harmful, erasing language of “native-inspired” to “native-designed” by ingraining partnership, learning and reciprocity, according to Docherty.
While today, just 5 to 10 percent of Faherty’s assortment is applicably Indigenous designed, each artist determines their involvement. Docherty maintained that it “depends on the designer and what works for them,” underlining this reciprocity as “part of having a decolonized partnership and listening to the designer.
“Faherty is such a great example where they’ve been incredibly receptive to criticism and reworked the way they function as a company. They’ve made space for Native people in their company,” Leah Salgado , chief impact officer at IllumiNative, told WWD. “They aren’t just licensing a design or a pattern, [they’re] ensuring the product that is being sold is deeply connected to the community.
But is Faherty made in the US 🇺🇸?
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