Facebook to allow paid political messages that aren't ads

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Mike Bloomberg exploited a loophole to run messages promoting his campaign on the accounts of popular Instagram personalities. Now Facebook has decided to allow candidates to run such “branded content” — paid political messages that aren't ads.

Democratic presidential candidate and former New York City Mayor Michael Bloomberg speaks during a campaign rally at the Buffalo Soldier Museum in Houston, Thursday, Feb. 13, 2020. Houston Mayor Sylvester Turner stands at right.

The change involves what Facebook calls “branded content” — sponsored items posted by ordinary users who are typically paid by companies or organizations. Advertisers pay the influential users directly to post about their brand. The Bloomberg campaign took the unconventional step of paying social media influencers — individuals with huge followings — to post Bloomberg memes using their Instagram accounts. Different versions of the sponsored posts from the Bloomberg campaign ran on more than a dozen influential Instagram accounts, each of which have millions of followers.

“Can you post a meme that lets everyone know I’m the cool candidate?” Bloomberg wrote in one of the exchanges posted by an account called F Jerry, which has nearly 15 million followers on Instagram. The candidate then sent a photo of him wearing baggy chino shorts, an orange polo and a zip-up vest. “You want to engage people at every platform and you want them to feel like they’re not just getting a canned generic statement,” campaign spokeswoman Sabrina Singh said of the campaign’s strategy.

 

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RogerBlumberg Reason number 5312 why FB is garbage.

Business

FactCheck TheStranger AGOWA isn’t this illegal under Washington State Law?

Prove to the oligarchs and the establishment that money can buy the DNC rule change to get you on the debate stage, and money can buy a FB rule change for your propagandist lying ads, but that money can’t buy your vote! Join us! OurRevolution NotMeUs LoveTrumpsHate Bernie2020

totally normal things in a country that is definitely not an oligarchy

Related: Facebook’s former Chief Marketing Officer has officially joined Bloomberg’s campaign.

That's fine as long as EVERYONE can do it.

Wth ?

So Zuckerberg is supporting Bloomberg now? Changing their policies to accommodate him? I won't see the 'ads', I deactivated my account with Facebook. It's a lousy platform anyways.

Corrupt democrats just paying back millions of dollars to their propaganda outlets main stream media. Cycle of corruption.

Yelp, money just got Little Mike the Democratic nomination.

Facebook has. Yrtwhat they call community standards. In these standards they allow Bashi g of the American President, Vashing if our Constitution. Sales of products that are never delivered yet that’s their standard

Facebook is a cancer.

DemocracyJourno Why I’ll vote for MikeBloomberg ! He’s LIGHT YEARS ahead of the DNC !

DeleteFacebook

DNC is showing themselves no different than RNC ...changing the rules in the middle of the contest so they can please another billionaire and his money. I was on the fence but I am now for sure to vote for Sanders or Warren to reform DNC too

mizdonna Liberals and their word salad. Not fooling anyone.

So...ads.

So Bloomberg found a loophole in a policy and exploited for his benefit....but he’s different than Trump...okay.

Report report report! Spam Spam Spam! 2A is only good if you’re a Dem. Anyone else is blocked from speaking. 😐

I’ll take Bloomberg over Trump every day of the week and twice on Sundays. But he needs to admit and promise to change elections to prevent people like him and Trump from buying elections in the future.

Trump was already running these types of ads! We have to fight trump at his own game!

fb_engineering and all employees if you guys have any ethics you should gather all employees and strike until they stop any and all Political ads PERIOD!

I guess MONEY talks Facebook is biased

FACTCHECK: Facebook to allow paid political ads that aren’t ads

Delete Facebook

Facebook is Satan.

FuckFacebook

Facebook owns Instagram. Not sure why this is a 'big' story. 🤔

I will give Dems credit. They are good at finding loopholes. Just don't be mad when Trump uses the hell out of it.

I wonder what they would have done if it was Trump that found the loophole.

Good for him.

Micheal Bloomberg is literally trying to beat Trump for the worst candidate in the election. He suggested death squads to stop drug dealers as well. How does one man get worse by the hour? Amazing.

MikeBloomberg using $ to change rules to benefit himself. Everything he does is about him! He believes he knows how to run YOUR LIFE better than you do! WalkAway

Ok so where does exploitation fit in? FB & Insta take political ads

Time to delete this garbage app, people. You don't need facebook anymore.

But they’re... ads

Did Bloomberg donate to them, too? Facebook isn't exactly a charity.

Mayor Pete incoming.

JoshNBCNews

What’s good for the goose is good for the gander. Donnie doesn’t look good in green.

Oh so Bloomberg figures if you grease the right palms with enough doe, you can roll over People and Not Have to wait in line like everyone else. Facebook Caved for a buck. No surprise

Sno317 Facebook is the absolute worst! Exactly why my acct is inactive. Only use it for highly limited occasions.

Why exactly is Bloomberg doing so well with black voters? You'd think with his record, he'd be polling lower than Buttigieg with that group.

Talk about something that makes me really glad I don't use either program.

Fuck Facebook

In other words: unfettered propaganda. Nice.

If they can make money off it, they'll allow it. And how wass that private meeting with them, mark?

At this point I don't care what Bloomberg or any other candidate do to reach voters. I am a ONE ISSUE VOTER! VOTE TRUMP, THE CRIMINAL IN CHIEF OUT IF OFFICE!

BreakupFacebook

If it's Bloomberg vs Trump Democrats will see one of the lowest turnouts in history. Hatred of Trump isn't high enough to drag young people to the polls. They have to be inspired and not out of fear but out of optimism for a better future. The Billionaire stop & frisk guy aint it

So glad I left Facebook almost two years ago.

those are ads. theyre called sponsored posts for some reason tho.

This is how oligarchy and corruption work. The media don't want to upset their best customers.

Ah. Good to see Facebook has found another lucrative slippery slope to hell to play on.

'Mike Bloomberg exploited a loophole' In other words, did nothing wrong.

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