Facebook May Be Reconsidering Its Political Ad Policy

could be wavering. According to CNN Business, which cited a source familiar with the social media behemoth’s thinking, Zuckerberg isto its political advertising policies, encompassing the way the ads are targeted, labeled, and paid for. While the potential changes likely wouldn’t go far enough to assuage the company’s critics—per reports, the company’s fact-checking policy would remain the same—they suggest that Zuck and Co. may be bending under intense public pressure.

It was a major step for Twitter, and intensified the already-heavy public scrutiny on Facebook. But Zuckerberg defended his company line.“Ads can be an important part of voice,” hesaid in an earnings call last in late October, “especially for candidates and advocacy groups that the media might not otherwise cover so they can get their message into debates.”

The controversy over Facebook’s handling of political ads came to a head late last month, when CongresswomanZuckerberg on the subject during a congressional hearing. “You announced recently that the official policy of Facebook now allows politicians to pay to spread disinformation in 2020 elections and in the future,” she said, pointedly. “So I just want to know how far I can push this in the next year.

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