Facebook Marketing Exec Kamala Avila-Salmon Joins Lionsgate As Studio’s First Head Of Inclusive Content

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Lionsgate Motion Picture Group has named Kamala Avila-Salmon as their first Head of Inclusive Content, a new position aimed at developing and implementing diversity, equity, and inclusion programs …

as their first Head of Inclusive Content, a new position aimed at developing and implementing diversity, equity, and inclusion programs and strategies which will then be reflected in the studio’s theatrical slate and home entertainment., where she launched the Marketing Inclusion discipline within the social media website’s Consumer Marketing team. Avila-Salmon will report to Lionsgate Motion Picture Group COO Jen Hollingsworth.

At Facebook, Avila-Salmon’s team was responsible for inspiring the marketers across the social media site’s family of apps to ship more diverse and inclusive marketing campaigns that led the industry and represented the portal’s global user base. Prior to that, she served as the senior content marketer at Facebook Watch, focusing on original series likewith Stephen Curry. She also led the brand’s efforts to drive greater diversity and inclusion across their marketing work.

 

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Huge step forward. good work everyone! Can’t wait to see what the studio who produces Tyler Perry’s madea, won an Oscar with an Indian writer last year, and had been producing inclusive content for decades can do with this hire.

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