Facebook froze as anti-vaccine comments swarmed users

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Facebook's response raises questions about whether the company prioritized controversy and division over the health of its users.

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By altering how posts about vaccines are ranked in people’s newsfeeds, researchers at the company realized they could curtail the misleading information individuals saw about COVID-19 vaccines and offer users posts from legitimate sources like the World Health Organization.

In an emailed statement, Facebook said it has made “considerable progress” this year with downgrading vaccine misinformation in users' feeds. Typically, Facebook ranks posts by engagement — the total number of likes, dislikes, comments, and reshares. That ranking scheme may work well for innocuous subjects like recipes, dog photos, or the latest viral singalong. But Facebook’s own documents show that when it comes to divisive public health issues like vaccines, engagement-based ranking only emphasizes polarization, disagreement, and doubt.

“Is there any reason we wouldn’t do this?” one Facebook employee wrote in response to an internal memo outlining how the platform could rein in anti-vaccine content. “Our ability to detect in comments is bad in English — and basically non-existent elsewhere,” another internal memo posted on March 2 said.

“Very interested in your proposal to remove ALL in-line comments for vaccine posts as a stopgap solution until we can sufficiently detect vaccine hesitancy in comments to refine our removal,” one Facebook employee wrote on March 2.Instead, Facebook CEO Mark Zuckerberg announced on March 15 that the company would start labeling posts about vaccines that described them as safe.

“The reason they didn’t do it is because they didn’t have to,” Brahmy said. “If it hurts the bottom line, it’s undoable.”

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national security or a black man and still behind that cover asking

Shut sown facebook !!

the gummit needs to shut FB down.

Jusr Delete Facebook Already DeleteFacebook

They did. Everyone has known this for ages. It's not news. It wasn't even surprising when people first found out. Why are we still seeing this like it's some sort of revelation?

Kind of like the GOP with Covid?

I think we know the answer to that “question”

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