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Facebook, Apple and Niantic Bet People Are Ready for Augmented-Reality Glasses

Tech companies are accelerating their development of computerized glasses that feature augmented reality, an effort proponents say will usher in a new way for consumers to use technology

4/7/2021 6:45:00 AM

Tech companies are accelerating their development of computerized glasses that feature augmented reality, an effort proponents say will usher in a new way for consumers to use technology

Tech companies are accelerating their development of computerized glasses for consumers, in a competition between Facebook, Apple and others that proponents say will usher in a new way for consumers to use technology.

in their living room. Now companies are pushing to put the same technology directly in front of consumers’ eyes, an effort that could open up a category of computing in the years to come if they can overcome technical, ethical and financial hurdles.Facebook last month said it is working on AR glasses in tandem with sensor-packed wristbands that can detect finger movements, part of a broader push in researching the development of software and hardware to support the eyewear. As an interim step, the social-media giant this year is releasing eyewear with some tech capabilities in partnership with EssilorLuxottica SA’s Ray-Ban brand.

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Niantic Chief Executive John Hanke last weekon its planned AR glasses, which it is making in partnership with chip maker Qualcomm Inc.Other companies are guarding their plans. Apple isworking on an AR headset for consumers, which analysts expect to hit the market as soon as next year, and has plans for AR glasses to follow. Analysts also say Snap Inc., which already sells camera-equipped sunglasses it calls Spectacles, is developing consumer AR glasses, and that Alphabet Inc.’s Google, which entered the space in 2013 with Google Glass before focusing on sales to business customers, is likely to try a consumer play again.

Read more: The Wall Street Journal »

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'usher in a new way to spam people with obnoxious ads in their daily life' $VUZI Vuzix has the best AR glasses and they are already in use for business I’ll pass They gonna pay for the 6 months of treatment I need for vertigo that one 30-minute session caused me? Is there a way to fashion these so you don’t look like a complete tool?

They need to work on technology that augments EVs to sound like beefy engines instead of slot cars. This is the best way to fall in a hole while walking Until they hurt your eyes... lol there's no use in all that, if the American people don't fight for their freedom of expression on social media.