Facebook, Google

Facebook and Google teamed up to beat Apple's user privacy measures

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10/24/2021 9:20:00 PM

Facebook and Google worked together to circumvent Apple 's privacy measures, 12 state attorneys general argued in an updated legal complaint from 2020.

Insider tells the global tech, finance, markets, media, healthcare, and strategy stories you want to know.

Google worked with Facebook to undermine Apple's attempts to offer its users great privacy protections, 12 state attorneys general alleged in an update to an antitrust lawsuit against the search engine. "The companies have been working together to improve Facebook's ability to recognize users using browsers with blocked cookies, on Apple devices, and on Apple's Safari Browser," the amended complaint states."Thereby circumventing one Big Tech company's efforts to compete by offering users better privacy."

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The lawsuit was first filed by the attorneys general in December 2020, accusing Google of engaging in market collusion, and focused on claims that Facebook and Apple had agreed to cooperateif their pact ever came under regulatory scrutiny. The attorneys general also accused Facebook and Google of engaging in an illegal advertising deal, with the latter leveraging monopoly power over its adtech business by helping Facebook make better bids in

ad auctions, which would make it easier for Facebook content to appear in more Google Ads. "Facebook has long supported fair and transparent advertising auctions in which all bidders compete simultaneously, and the highest bidder wins," a Facebook spokesperson said in an emailed statement."Facebook's non-exclusive bidding agreement with Google and the similar agreements we have with other bidding platforms, have helped to increase competition for ad placements." headtopics.com

According to a discussion between Facebook employees in 2019, the complaint says, the company was having trouble matching users on Apple's Safari browser. Google said Facebook's user match rates were the same as other ad auction parties, but Facebook employees noted that the search company was willing to use Javascript to help Facebook better recognize those users.

The attorneys general claimed Facebook essentially baited Google into the deal, but Google denies the lawsuit's claims. Representatives for Google and Apple did not return Insider's requests for comment Sunday.Apple in recent years has ramped up its user privacy efforts. In 2018, Apple installed privacy protection measures into its products, like Safari, which required websites to request tracking privileges from users and discard

if a site had not been visited in 30 days. Read more: Business Insider »

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Here’s Why Facebook, Twitter And Google Shares Are Sinking Even As The Market Sits Near Record HighsShares of major tech companies fell after Snap earnings showed that Apple ’s recent privacy changes will hurt advertising revenue for the likes of Facebook , Twitter and Google .

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