Sales of the service, which promises fuller and better-shaped brows, have surged 2,500% on Square Inc.’s SQ, -0.20% platform over the past six months, a company spokeswoman said. Bookings have grown 2,300% in that span.
Dmitrenco said that consumers are increasingly trying to get the sort of brows they see on magazine covers, when makeup artists brush a special “brow” soap into models’ eyebrows to make them look fluffy. “People love the look and now the secret is out,” she said.
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