Extended Holiday Season Is No Gift for Retailers

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The holiday season is typically a merry one for most retailers, but this year may be different. WSJheard explains. WSJWhatsNow

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Wreaths and reindeer will make early appearances at retailers this year, and no wonder: Holiday sales—usually spanning November and December—represent roughly 20% of annual U.S. retail sales each year, according to the National Retail Federation. But a longer season doesn’t necessarily mean a better one.

Their collective shift toward a prolonged holiday period reflects pandemic constraints: Retailers want to limit crowding at stores, as do customers. And because delivery will take an especially important role this time around, spacing out shipping will help alleviate bottlenecks and surcharges. Shipping firms have said they would

: For FedEx , those surcharges take effect starting early November, while for UPS that starts mid-November.“It used to be that Black Friday was the focal point of all holiday season—concentrated into a few hours of heavy shopping. Black Friday became Black Friday weekend, and then Black November,” according to Simeon Siegel, analyst at BMO Capital Markets.

This year, it will be Black October for some retailers: Best Buy , which typically kicks off holiday selling in early November with Black Friday ads, plans to move the season up to October. Many other retail names including Nordstrom, Macy’s , Walmart , Target , as well as apparel brands such as American Eagle Outfitters have signaled a longer selling season.

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heard Welcome to the broadcast

heard Ongoing unemployment, evictions and death make the holiday retail shove seem absurd

heard

heard Psalm 2;4-6 The One enthroned in heaven (USA 🇺🇸) laughs; the Lord scoffs at them. He rebukes them in his anger and terrifies them in his wrath, saying, “I have installed my king ( Jesus-Daniel ) on Zion ( Puerto Rico 🇵🇷), my holy mountain.”(Zech.14;4)

heard Big box retailers have already purchased and wharehoused inventory. They want to move product to cut losses. Going forward things will change but for now the inventory reflects pre covid times. You want lead crayons disney princess pics on the packaging made in China? We have it!

heard This holiday season might be the most difficult time because of the covid-19. People will feel the real coldness of the economy.

heard Does the song on my profile have potential to blow up?

heard I say we skip the gift shit we already own and save the planet instead.

heard New era is here

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