How difficult is it to switch singles mid-campaign?
Charles and I were playing golf right before the quarantine started. I somewhat apprehensively said to him, “I don’t want to jinx us, but if the country shuts down and goes into a quarantine it may be a challenge to have a single called ‘What I’m Leaving For,’" considering nobody could go anywhere. Shortly after, we heard the final mix of “Champagne Night.” We all got on a call to discuss switching singles and unanimously decided to make the switch.
What effect has the pandemic had, both on how you guys promote songs to radio and on the radio programmers’ side? It most definitely made a big impact. I told our promo staff on our first quarantine conference call in March that we were in unprecedented times. We needed to do our jobs, but first, we needed to be respectful, caring and understanding to our friends at country radio and what they were potentially going through with their families and friends. The first few weeks, we were operating in completely unfamiliar territory.
Our partners at DSPs are very important. The number of playlists, either editorial or fan-made, provide us with more platforms to showcase our artists music. That said, radio remains equally important. The perfect storm is when streaming and radio come together, and we celebrate a hit song or break a new artist.
I'm so confused why lady fuckin' antebellum is there with rat borchetta?!
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