EXCLUSIVE: Underwear Brand Oddobody Wants to Talk to Kids About Their Bodies

The new gender-neutral kids’ collection comes with a manual on how to talk to children about sexuality.

E-Commerce, Gwyneth Paltrow

1/27/2022 12:00:00 PM

This new gender-neutral kids' collection comes with a manual on how to talk to children about sexuality.

The new gender-neutral kids’ collection comes with a manual on how to talk to children about sexuality.

Courtesy Image“It’s been amazing to see the rise in body positivity and with so many brands breaking down taboos, brands talking about things like female menstruation. But there isn’t really a brand that’s thinking about these topics for kids and that’s really where the conversation begins,” said Shira Wheeler, Oddobody’s other cofounder, explaining the need for the manual. “The way we think about our bodies has so much to do with those coming-of-age experiences we have as teenagers and the tools we get as kids.”

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The Oddokids Manual is available for free at oddobody.com. Courtesy Image “It’s been amazing to see the rise in body positivity and with so many brands breaking down taboos, brands talking about things like female menstruation. But there isn’t really a brand that’s thinking about these topics for kids and that’s really where the conversation begins,” said Shira Wheeler, Oddobody’s other cofounder, explaining the need for the manual. “The way we think about our bodies has so much to do with those coming-of-age experiences we have as teenagers and the tools we get as kids.” The manual, which is available for free on Oddobody’s website, was co-edited by author and psychotherapist Rachel Simon. Gerow said it was important to work with a variety of experts on the project, “because we want to make it clear that we’re not seen as the experts. We’re still learning and curious as well. The hope is that this sparks in other people [the desire] to start a conversation.”  Oddobody now makes for both women and children. Courtesy Photo The Oddobody children’s collection, which launches Thursday is made from 100 percent organic Pima cotton and comes in child sizes age two through nine. The four-piece collection includes three types of underwear and a tank to p in packs ranging in price from $18 to $32.  Gerow and Wheeler founded Oddobody in 2019. Both women were new moms and wanted to create a brand that focused on sustainability and female health.  “It’s a very eye-opening experience, learning how little you know about your body during pregnancy,” Gerow explained.  Add to that a general lack of information, multiple wives’ tales and a slew of out-right inaccuracies around female well-being, and Gerow and Wheeler said they wanted to start a company that focused on vaginal health. Hence, Oddobody launched with four resource manuals: anatomy and pleasure from a female perspective; vulva care; menstrual cycles, and the pelvic floor. The duo said the children’s manual — and the fact that the collection is unisex — was a natural progression for the brand.  “Launching a kids’ line was always on our radar,” Gerow said. “And with kids, it’s about body awareness and body literacy, which applies to both sexes.” Oddobody has expanded to include children’s innerwear. Courtesy Photo