EXCLUSIVE: Raeburn and Aesop Are Collaborating

“I’ve been so aware of Aesop’s incredible ethics and products for so long,” Christopher Raeburn, creative director of fashion brand Raeburn, told WWD. “And obviously, as a designer myself, it’s always brilliant to see amazing brands in other parts of the industry doing fantastic things.”

“What struck me back then was this duality of very intelligent, considered, innovative design coupled with a desire to do the right thing in terms of the planet and environment,” said Kakembo. “Fast-forward to COVID-19 times, and we started as a business looking at what would customers’ expectations be of us in a post-COVID-19 world. The thoughts really took us to contacting Christopher.

Protection and care were identified. Now there’s a suite of products spanning from exclusive to democratic being worked on that’s bridged by what Kakembo calls “an aspirational piece.”Raeburn said his brand’s customers are quite “forensic,” explaining they want “to know everything about materials, narratives, and I think that’s something that really is shared with Aesop, as well.”

Since its founding, Aesop has been careful about its impact on the environment and the communities it does business in. But now it is being more vocal about its sustainable initiatives.

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