Beauty, Collaboration

Beauty, Collaboration

EXCLUSIVE: Phenomenal Unveils First Beauty Partnership in Celebration of Diwali

The five-day festival of lights — India’s biggest holiday — begins on Nov. 4.

10/19/2021 4:51:00 PM

.phenomenalwoman and livetinted are unveiling a limited-edition gift box in celebration of Diwali, the five-day festival of lights (India’s biggest holiday).

The five-day festival of lights — India’s biggest holiday — begins on Nov. 4.

: a partnership with Live Tinted, created by Deepica Mutyala.The women, both of South Asian descent, are unveiling a limited-edition gift box in celebration of Diwali, the five-day festival of lights (India’s biggest holiday), which begins on Nov. 4.“Now, more than ever, seems like a good time to bring a little extra light into the world,” Harris told WWD in an exclusive statement. “We’re proud to come together this Diwali to celebrate community, knowledge, prosperity and South Asian culture.”

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The package — launching at 12 p.m. ET today on — includes a “Phenomenally Brown” hoodie, three of Live Tinted’s “Huesticks” (a multi-use corrector), a pair of thebeautylabel’s “Rays Copper Eye Masks” (completely biodegradable and made with copper peptides, banana extract and bakuchiol to depuff, help with fine lines and brighten), as well as a Diwali diya (a small lamp that is lit). It’s priced at $90, with a retail value of $137.

For her part, Mutyala said: “Partnering with Phenomenal felt like such a natural fit from the beginning. As a female-driven brand that centers on underrepresented communities, I realized very quickly that they hold the same ideals as Live Tinted. I have known Meena since the early days of starting our respective businesses, so it is such a special opportunity for us to partner on a project, like celebrating Diwali, that ties in our heritage and celebrates our community.”

The $90 Phenomenal x Live Tinted box. Read more: WWD »

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