Exclusive: Morgan bosses detail ambitious growth plans | Autocar

A third will be deciding how and when Morgan will move to electrification, and for how long it will build ICE models for slow-to-change markets such as the US and some Far Eastern locations. Morgan has already said the Plus models and the Super 3 are “protected” for electrification but has not clarified whether it is considering hybrids or full EVs. Tellingly, Morgan recently announced the hiring of a new chief technical officer, Matthew Hole, whose key role is as head of electrification.

Despite his varied affiliations, Fumarola is a lifelong Morgan lover, citing early contact with a neighbourhood Mog owner in his home country. “What I have always liked best about Morgan is the way the car can add so much to an owner’s quality of life,” he said.“With some big brands, there is always a certain aloofness. You have a great car but not everybody feels able to talk to you about it. When you’re in a Morgan, nobody needs to keep their distance.

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