EXCLUSIVE: Jean Paul Gaultier Ventures Into Vintage, Rentals

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.JPGaultier's revamped website will sell selections of vintage, with the ultimate goal of reclaiming the resale business as an in-house venture.

and Nike on a Vaporwaffle sneaker sold out in a matter of minutes, while co-branded rtw items in tandem with the couture sold out in days.

Moreover, “we want to explore new ways of buying and experiencing fashion by mixing in the same platform, on the same page, new looks from our design studio, design collaborations with some guests, re-edition of iconic pieces and also vintage,” he said. The service, expected to go live soon, arrives at a time when Millennials and Gen Z are beginning to shun fast fashion in favor of durable basics, and turn to vintage or rentals for more experimental fashion statements.

Gagey said the new site will launch with about 50 vintage items for sale, sourced via private clients and resellers, with the ultimate goal of becoming the dominant dealer in pre-loved Jean Paul Gaultier. He said discussions are underway with prominent resale marketplaces “about potential ways of collaborating. Why not have help from them? But we want to be running the vintage business.…It’s very strategic for us.

 

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