The brand, now among the fastest growing in licensee Inter Parfums Inc.’s portfolio, is introducing its Effect Eau de Toilette with complementary skin care products, launching Aug. 1.
“We took over the business from Coty two years ago, and it was Paul [Marciano]’s idea to push the product line into grooming,” said Jean Madar, chief executive officer of Inter Parfums Inc. “We have a good fragrance business, but we wanted to launch this for Guess. We look at these kinds of things when growth is exceeding expectations, so this felt like the right moment.”Guess Effect will be distributed in the brand’s brick-and-mortar locations in the U.S.
To that end, the brand incorporated well-known hero ingredients, like caffeine, aloe vera and jojoba oil in the products.
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