For the press launch, the Nuuly team even used excess tags from the Urbn-owned Free People brand for T-shirt displays.
Lisa Bühler, founder and chief executive officer of Lisa Says Gah, said the brand serves as a model of an “anti-shop kind of shop” and an alternative to fast fashion. “We believe that a more responsible and sustainable future is possible, and we are inspired by others in the industry who are working toward the same goal, including Nuuly. Lisa Says Gah and Nuuly are both focused on diversity, discovery and community, making this partnership a natural fit.
According to Gallagher, customers are drawn to the brand’s swath of silhouettes, colors and prints — be it fresh flowers, a fruitful harvest or a picnic in the park. She said values like “inclusivity” and ““Our goal at Nuuly is to foster a community around the shared values of being fashion-conscious, eco-conscious and financially conscious.
But “Nuuly Says Gah” isn’t the first time Nuuly has busted out its production chops, as a previous collaboration with American fashion designer Anna Sui set the tone last year. The rental platform sees collaborations like this one as a way to further hook and convert shoppers to renting as it continues building active subscribers.
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