Exclusive: Disney+ Sees Huge Subscription Spike As Homebound Audiences Clamor For Content

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All major subscription services saw an increase in signups last week, according to analytics firm Antenna, but none approaching the rate of Disney+

Rafael Henrique/SOPA Images/LightRocket via Getty ImagesAs Americans brace for spending weeks inside as the coronavirus pandemic spreads, they are subscribing to additional streaming services, with Disney+ proving to be far and away the most popular choice.

The trend, according to Antenna cofounder and CEO Rameez Tase, was observed from data collected from opt-in consumer panels. Netflix saw a more modest 47% increase in the number of subscriber additions, but it is still a solid boost for the streaming giant that already has 61 million paid memberships in the U.S.

 

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