Imagine this: You’re driving around with friends, or maybe, you’re about to turn on a movie or football game. You’re craving something savory, spicy, and affordable. You decide to order a large bundle of chicken… thighs? According to leading chicken wing chain Wingstop,On Monday, the company announced the launch of a new virtual brand devoted to “one of the juiciest and most flavorful parts of the chicken.
” The new “concept,” called Thighstop, offers the same 11-flavor menu and boneless options popularized by Wingstop. As of now, customers can order thighs for takeout or delivery. “We think they’ll appeal to guests because they’re a different part of the chicken, and therefore a new way to experience Wingstop flavor,”But there’s a reason the wing brand is suddenly — uncharacteristically —pivotingfrom wings.
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