Oversized shirt, asymmetric pants, both from Rishta by Arjun Saluja at Ensemble; sneakers, from Christian Louboutin; rubber bag, from Chamar Studio, at Ensemble.
According to Raymond’s 2018-19 annual report, India’s apparel market is majorly driven by menswear, with it accounting for 43 per cent of the total market. The shift in behaviour is quite visible. From my father going to the local tailor to get his yearly quota of trousers and shirts stitched to my brother spending hours browsing through e-commerce apps to update his wardrobe, there has been a significant change in the way men shop.
The shows had to be cancelled after a few seasons due to the lack of sponsors, but they opened the market up to a whole new world for menswear — contemporary designs constructed with indigenous fabrics, a unisex aesthetic and Indian minimalism. Fashion designer Raghavendra Rathore weighs in on the evolving menswear segment, “Markets develop as society evolves via technology, lifestyle and governance, alongside the businesses that cater to the market.
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