I can be called an Apple fanboy. I’d push back on the notion that I love everything the company does but for better or worse, I’m ingrained in the Apple ecosystem and have been for more than two decades. So naturally, I’ve been eagerly awaiting the Apple Vision Pro.its new “spatial computing” headset last year, I found myself rapidly waffling between being amazed by the technology on offer to being offended by the price.
But when that illusion remained intact, Vision Pro delivered a view of the future I desperately want to revisit. Of course, it’s not the future. Not anymore. I could’ve walked out of the store with Vision Pro in tow. Before my demo, the Apple Store employee told me about people who, despite his recommendations , felt compelled to reach out to the space in front of them. I thought to myself, “That won’t be me. I know that this is all just virtual stuff.” But when a baby Black African rhinoceros walked toward me during the demo, I couldn’t help myself. My hand moved toward it. It all felt so real.
Apple should feature this more heavily in its marketing for Vision Pro. On the drive home, I repeatedly told my partner, “This is a game changer for preserving precious moments. You can relive beloved people and places in a fundamentally different way. You could practically go back in time.”
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