Even Peloton Can’t Make It Through the Election Unscathed

Photo: Peleton, Amazon The drama began in Jenn Sherman’s October 4 Yacht Rock class. For the uninitiated — and uninitiated is a deliberate word choice here, because the fervency of some Peloton fans can give it the aura of a benign cult — Sherman is a popular, straight-talking spin instructor for the internet-connected fitness bike Peloton. Sherman is known for being candid. A little crass, even.

What right did this woman have to complain about the politicization of Peloton, they demanded, when she uses the leaderboard tag #Trump2020? Full disclosure: I am a member of the Peloton cult, which is probably one of the reasons I followed this drama with enormous interest. Pre-pandemic, I even frequented a very inconvenient and overly precious gym for the sole purpose of taking recorded classes.

But despite riders’ shared love for Pinot Noir and higher education, there is some strife in Pelotonland. In contrast to its onetime rival, SoulCycle , the company appears to have adopted an uneasy — and plausibly deniable — brand of progressive politics. Instructors cannot officially discuss politics in class; in August, Peloton also barred political chatter from its official Facebook groups.

caitlindewey buzzbishop 😬

caitlindewey Really?

caitlindewey I wasn't aware a snowflake's political leaning was a protected class.

caitlindewey Omg, that joke was so mild. Why are conservatives such snowflakes?

🚨 snivelling whiny nerd alert 🚨

caitlindewey I like that instructors can be themselves, drop F bombs whatever. You learn & know what you signed up for. There are other instructors that are too preachy and I stay away from but don’t complain because others may like it. There is something for everyone. Don’t change Peloton

caitlindewey Peloton people are EXTRA. It’s a reason why I stopped going on the FB page.

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