alongside their usual fare, and some areas have been relaxing laws to make this pivot easier. Now, even the big players are recognizing this opportunity as some of America’s largest chains are attempting to offer supermarket-style goods.
Panera Bread, California Pizza Kitchen, and even Subway are a few of the dining chains now dabbling in the grocery game since the COVID-19 outbreak has. As of Monday, Panera began offering things like bread, milk, and produce online for either delivery or pickup.
“It’s a win for our associates because we will be able to keep our cafes open longer, and it’s great from a business standpoint because it should be incremental profit and revenue for us at a time when we desperately need it,” Panera CEO Niren ChaudharyBut though benefits exist for restaurants, California Pizza Kitchen’s Senior Vice President of Marketing Ashley Ceraolo also spoke about the advantage for customers during these difficult times, too.
Meanwhile, imagine the opportunity for a chain like Subway with over 24,000 locations. Granted, not everyone wants a massive supply of lettuce and sliced cheese, but the brand certainly has a wider reach than a lot of traditional grocery stores. Still, the new initiative is just getting off the ground.
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