European Film Market Chief Dennis Ruh Talks 2022 Virtual Edition: VOD Catch-Up Screenings; Delegate & Exhibitor Numbers; Covid Situation In Berlin

, had been busy preparing for a return to an in-person event in 2022 after they were forced to put last year’s edition online due to Covid.

It’s a kick in the teeth for Ruh, who has now seen his first two editions at the helm go virtual, but he remains upbeat about the online offering for this year and says uptake from delegates and exhibitors has been strong. Below, we talk over the plans for 2022 and what attendees can expect.

I still believe that the market and sales business will be back in a physical way. The sales business is a people business, I am confident of being back in person in 2023. Right now, we focus on our online offering. We are also seeing that some industry guests will travel to Berlin, especially for the films in the festival.Almost everyone I speak to says they’d rather be in Berlin for the EFM, if it were possible, so I’m sure it will come back strongly as a physical event.

One big change is that we will offer VOD catch-up screenings after the market. We will not only have the screening schedule with dedicated time slots, we will also have two further weeks of catch-up screenings for a number of films, including market and festival titles. This really makes sense, because right now have around 670 films submitted for market screenings, and more will be added. We expect to have a total of 1,200 screenings. It’s a big offer in a limited time.

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