The Data Protection Commission, which acts as the lead supervisory authority for Google in the, said its probe would examine whether Google's processing of data in advertising transactions breaches the bloc's privacy rules.
Brussels last year introduced sweeping new privacy reforms known as the General Data Protection Regulation, or GDPR, which gave Europeans new powers in how they can control their data. Such powers include the right to find out how companies use their data, as well as the ability to force firms to destroy their data.
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