During the COVID-19 pandemic, people have flocked to streaming services at an unprecedented rate — speeding up the migration already under way in the entertainment business toward direct-to-consumer models.Streaming Room hosted a discussion on the state of direct-to-consumer entertainment marketing with a panel of marketing professionals.
“I think the biggest goal has been about providing options to our consumers and [finding] more ways of reaching our consumers,” Kovolenko said. “My brain is flossed every day and is buzzing and zinging because of all of the exciting stuff one can learn and grow and do so,” Vohra said.
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