Route cofounder and CEO Evan Walker: He sold his first ecommerce startup at age 19 for more than $10 million, now, at 41, he's running a unicorn.consumers increasingly want to know, “Where is my order?” Three-year-old package tracking firm Route aims to answer that question in real time with its AI-driven software.
“Delivery is evolving and some of it sounds very science fiction-y. There’s no reason anything should be lost anymore.” He came up with the idea for Route seven years ago while negotiating a shipping option for an antique trunk that he’d purchased from a small shop in Florence. The shop owner told him it was too fragile to ship overseas, and anyways it might get lost. A collector of antiquities and artifacts, Walker soon realized that shipping, tracking and insurance were good business prospects.
Since its founding, Route has signed up more than 11,000 merchants, most of them small businesses, and tracked more than 175 million packages for shoppers. Route collects transaction fees from merchants each time a customer buys a product marketed through its software, and it gets revenue from insurance. The visual tracking itself is free.
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