Dua Lipa Fronts Versace’s Fall 2021 Campaign

MILAN — Versace’s fall 2021 advertising campaign is sure to have ripple effects globally as it’s fronted by one of the hottest musicians of the moment: Dua Lipa.

Versace has been intrigued by the color, also seen on Gigi Hadid for the video presentation of the fall collection. “Blonde was banal — even though I am blonde,” she said, again laughing, “and fiery red is a symbol of passion and strength.”Versace first met Lipa at the Versus show in London in February 2017 and the singer has worn the brand ever since on several pivotal occasions.

“She reminds me of women in the south of Italy, she leads, she is not led,” said the designer, who herself is a southerner, hailing from Calabria.In 2019, Lipa was a guest of Versace at the Met Gala and wore the brand at the Grammy Awards including earlier this year, when she won for best Pop Vocal Album, wearing three Versace looks.

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