Driift’s Streaming and Live Concert for Thom Yorke Side Project The Smile Officially Launches

While many livestream concert companies have built their brand around their technology, Driift’s strategy has been to develop a signature aesthetic for its carefully crafted and vibrantly colorful live films projects.recently sat down with Salmon to discuss the concert series he’s producing for The Smile and his vision for a post-pandemic golden age of live streaming.

So far we’ve done over 30 shows total now, about 600,000 tickets, which is worth $17-18 million in gross revenue across all those shows including Glastonbury, which was a huge and massive undertaking. We have closed a Series A round of funding including investment from Deezer at the end of last year, which was great.

This three-concert series will take place in the round in front of a small studio audience. How do you serve both audiences — in person and at home — in a way that feels authentic and keeps one from getting in the way of the other?

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