Drew Barrymore Hopes to Bring ‘Humor and Heart’ to Daytime TV

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MIAMI — Drew Barrymore has always loved television, but for years she was afraid of working in TV. “I didn’t like the idea of being attached to unknown material,” Barrymore …

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Television Distribution that has been cleared to launch this fall on stations representing 85% of U.S. TV households.as she took a break from pitching the show to prospective station buyers at the annual NATPE conference in Miami.

Barrymore sounds like the entrepreneur that she has become — she launched the successful Flower By Drew lifestyle brand of products in 2013 — in outlining the reasoning that brought her to daytime TV. Barrymore has grown up in the public eye, becoming a household name at the age of 7 as a star of the 1982 smash hit “ET the Extra-Terrestrial.” She went through a plenty of public trials as a teenager and young adult.

“People do have a feeling about who she is,” said Elaine Bauer Brooks, exec VP of development and multiplatform distribution forTelevision Distribution. “The thing that really resonated with me when I asked her about her desire to be herself on TV. She told me: ‘I am who you think I am.’ Daytime is a talent-driven medium. People have to develop a relationship with the hosts.”

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Congratulations, DrewBarrymore, for bringing your optimism to daytime TV! ViacomCBS

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