More than a decade later, she decided to give it a go — amid a global pandemic that was hammering the economy and shutting businesses.
“The conversation can’t end with, ‘This is an inspiring trend.’ We have to find ways to support these new business owners.”For women who are the primary income earner in their household and whose jobs were affected by the pandemic, taking that leap was a financial necessity. For those who are part of dual-income households, with a greater financial cushion or less spending obligations, the pandemic gave them time to think about what they really wanted to do with their lives.
The most recent census data on female business owners nationally dates to 2018 so it’s difficult to quantify the trend, but many women who run entrepreneurship groups on sites such as LinkedIn and Facebook have reported scores of new members, many of whom are first-time business owners. The pandemic’s emphasis on virtual connections helped Jessica Bruny and her mindfulness coaching business, JessBeU, reach people when and where they were. The Upland resident had the idea for her business for several years but chose to finally start it in June 2020.
She needed a job, and she had long thought about starting her own business, particularly in the horse industry. As an equestrian herself, she knew horse-riding pants could be expensive and uncomfortable.
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