Dove’s New Campaign Counters Race-Based Hair Discrimination

, the brand is finding that young Black girls experience race-based hair bias and discrimination as young as 5 years old.

For their study—conducted by JOY Collective, a Black and women-owned firm—a survey was completed by 1000 girls , aged 5 to 18. The girls were a mix of Black girls who attend predominantly Black schools, diverse schools and predominantly white schools. They were asked questions about their personalities, the presence of bias in school, school hair policies and the impact of any hair bias.

The survey found that 53 percent of Black moms whose daughters experienced hair discrimination said it happened when they were as young as 5 years old. Plus, around 86 percent of Black teenagers experience such discrimination by the age of 12. When it came to Black girls in majority-white schools, 100 percent said they had experienced hair bias and discrimination by the age of 10. It’s no secret that experiencing such hair bias and hair discrimination can negatively impact self-esteem.

Dove used these findings to release, “As Early As Five,” a short film that shows the many real stories of those who have experienced hair discrimination and bias in both schools and the workplace. It shows three scenes of race-based hair discrimination experienced by a girl, first in elementary school, then in high school and adulthood.

We will continue to fight against race-based hair discrimination nationwide. Every girl should be able to wear her natural hair without fear. 👑

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Actress Kathryn Kates, Know For 'Seinfeld,' 'Orange Is The New Black,' Dies At 73Actress Kathryn Kates, who appeared in episodes of 'Seinfeld' and 'Orange Is the New Black,' has died at the age of 73.
Source: CBSLA - 🏆 552. / 51 Read more »

Kathryn Kates, 'Seinfeld' and 'Orange is the New Black' actress, dead at 73Kathryn Kates, an actress who appeared on 'Seinfeld,' 'The Many Saints of Newark,' 'Orange is the New Black' and more, has died. She was 73.
Source: FOX29philly - 🏆 570. / 51 Read more »

Wakanda Is Getting a New Hero in Black Panther's 200th IssueBlack Panther 200 will introduce Wakanda's latest hero, but can T'Challa trust someone who believes Vibranium has corrupted their country? Fans get to meet Tosin Oduye tomorrow.
Source: screenrant - 🏆 7. / 94 Read more »

Lady Gaga Puts a New Twist on the Little Black DressThe pop star's latest look projected Hollywood glamour thanks to dramatic sleeves and retro accessories. Icon CSiriano ladygaga Im Into those sunglasses. Maker? CSiriano ladygaga Those sleeves are adorbs!
Source: voguemagazine - 🏆 715. / 51 Read more »

‘Seinfeld’ and ‘Orange Is the New Black’ actress Kathryn Kates dead at 73Most recently seen as Angie DeCarlo in “The Sopranos” spin-off movie “The Many Saints of Newark,” the actress’ passing was confirmed by her reps Monday.
Source: nypost - 🏆 91. / 67 Read more »

Kathryn Kates, 'Orange is the New Black' and 'Seinfeld' actress, dead at 73Actress Kathryn Kates, who appeared in hit TV series including 'Orange is the New Black' and 'Seinfeld,' has died.
Source: cnni - 🏆 326. / 59 Read more »