All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission., what's the first brand that comes to your mind? For myself, and probably a good percentage of the world, it's Dove. It sat in the bathroom of my childhood home , and it’s still a staple in my body care routine today.
Of course, what’s on the inside also counts — and the beloved formula got an upgrade, too. If you have sudsed up with the creamy wash before, it’s hard to imagine how it could be more hydrating… But the seemingly impossible is possible thanks to new proprietary "nano technology" which was in development for 10 years.
We put the classic Deep Moisture Body Wash to the test and were impressed . "It’s so hydrating that I find myself stepping out of the shower and skipping body lotion — and that says a lot because I love all my post-shower lotions and potions," says senior commerce writer Angela Trakoshis, who has been a fan of Dove body wash since middle school. Personally, I found it morethan the original.
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