Thirty-three years after opening her Dosa store downtown, founder Christina Kim plans to close its doors in favor of a more one-on-one concept.
Kim said, “Our business has become so much more personalized rather than street-driven with people walking in. We are really building this relationship with clients and it has become much more one-on-one. You really talk to customers more and know what they have. We either talk on the phone, send images or they make an appointment and come in. The service has become much more important than ever before.
The designer took over the lease from her designer friend Yonson Pak, who specialized in architectural clothing. In her late 20s at that time, the store provided a good base and the noon to 7 p.m. hours allowed for nighttime clubbing just about whenever she wanted. The set-up also gave her free time most mornings to cook up design ideas. “Yonson was going to close it and I ended up taking over the space. I had no idea that was what I was going to do for 33 years,” Kim said.
At the Varick Street location, examples of indigo embroidered desert floras are displayed on different tables so that visitors can see how they are made, and to touch it. There is “a mutual respect” for looking at goods that are not just to be purchased but also to understand how they are made, Kim said.
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