No one says winning the war among streaming services led by Netflix will come cheaply or overnight, least of all Disney.
"Rarely has a company willingly created this much financial disruption in strategically pivoting to a new business model," Nathanson said Wednesday in an research note as Disney has already sustained losses from reclaiming content from rivals, buying up stakes in Hulu and owning the BAMtech technology.
But Nathanson forecasts that even if half of Verizon's mobile and internet customers opt-in and purchase Disney+ after one year, Disney could gain around 9 million U.S. subscribers in the first year. And he has projected Disney+ to have around 18 million worldwide subscribers by the end of 2020.
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