One-year-old streamer Disney+ has been a public success story for Disney, surpassing its five-year goal of attracting more than 60 million subscribers in just nine months. But the service has been a structural challenge for the legacy studio and the center of a power struggle over who has final say in the streamer’s programming lineup, multiple sources tellDisney could put an end to that tussling with its Oct.
Disney’s streaming structure has raised eyebrows since former CEO and current executive chairman Bob Iger unveiled plans in 2017 to launch an over-the-top service for all of Disney’s family-friendly brands.
Disney+ sister streamer Hulu went through its own shake-up when, in 2019, its content team began reporting to Disney TV Studios chairman Dana Walden. But that process was complicated by the introduction of the FX on Hulu hub, the programming for which FX chairman John Landgraf oversaw, per a source.
Disney’s reorganization changes the way film distribution has been handled at Hollywood studios. Typically, distribution execs deal with theater owners, set release dates and calculate how much a project could make at the box office, both overseas and domestically. Now it will be up to Daniel’s group to figure out which customer is best served on what platform.
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