Disney reportedly slashes targets for Disney+ subscribers after hiking prices

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Disney is anticipating its subscriber count to fall tens of millions short of its 2024 target for Disney+ following a series of price hikes for the streaming service, according to a report. Citing …

increased the monthly cost of ad-free Disney+ by $3

, or roughly 27%, to almost $14. The cost of ad-free Hulu will likewise rise $3 to almost $18 — a 20% hike that will make it more expensive than the most popular ad-free tier at Netflix. At the same time, the company continues to try to grow Disney+’s customer base. After a protracted battle,to package Disney+ with Spectrum TV service, adding millions of new customers. Disney will receive a reduced, wholesale price for those subscribers.

Elsewhere, the Mouse House is quietly looking for ways to get rid of parts of the business that are growing slower, such as its TV network, ABC, which is known for shows like “20/20,” “The View” and “Dancing with the Stars.”Meanwhile, Disney is quietly looking for ways to get rid of parts of the business that are growing slower, such as its TV network, ABC, which is known for shows like “20/20,” “The View” and “Dancing with the Stars.

“Everyone is talking to Disney,” a source close to the situation said. “It’s way too early for a deal.”

 

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