Disney Plus Leads HBO Max, Apple TV Plus and NBCU’s Peacock on Awareness, Intent to Subscribe

are on fewer people’s radar: about one out of four said they’ve heard of them, per the study.

The numbers are smaller for Apple TV Plus: 6% said they’ll “definitely” subscribe, and 10% said “probably.” That’s even after hearing that it will carry a free one-year subscription with the purchase of new Apple devices. Meanwhile, subscription intention is even lower for HBO Max and Peacock — both with 12% of consumers saying they definitely or probably will take.First, the Disney and Apple SVOD services have had wide marketing campaigns, launch dates and pricing.

Other research suggests that subscription streaming isn’t a zero-sum game. Consumers are willing to subscribe to an average of four streaming services, per a May 2019 survey fielded by research firm Magid. And Magid also found that consumers are willing to spend $42 per month on all their streaming services — up from $36 in 2018.

disneyplus Cheap

disneyplus Disney+ has been working on this for Years. It’s Bob Iger’s baby - they didn’t rush it to market and it shows.

disneyplus I am pretty sure hbomax and disneyplus are finalists in this competition

disneyplus HBO Max really needs to come out with some good original content announcements. The only one I’m remotely interested in so far is Circe, but that’s hardly incentive to buy a whole new service

disneyplus Of course because HBO Max hasn’t even shown all its cards yet. It’s releasing mid 2020.

disneyplus How the fuck do you quantify 'intent to subscribe'?

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