for the Indian Premier League cricket tournament a prime audience draw for the service. “We expect Disney, Amazon, Facebook, Jio and Sony to be jockeying for pole position,” the report said, referring to the upcoming battle for Indian cricket rights in 2022.Elsewhere, the report forecast that India will have one billion video screens by 2024 with 85% of them broadband ready.
India currently has 57 million streaming subscribers, a number that will grow to 89 million by the end of 2021, the report predicts. It also forecasts that direct to consumer SVOD subscribers will grow to 193 million by 2026. SVOD revenues are expected to grow from $800 million in 2021 to more than $1.8 billion by 2026.
“SVOD global entrants in the market from 2022 onwards include potential services from HBO and Comcast while we expect further recalibration to drive growth at Sony and Zee,” the report concludes.
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