Disney Plus Hotstar India Expected to Hit 46 Million Subscribers by December 2021, Says Report

Disney Plus Hotstar Expected to Hit 46 Million Subscribers by December 2021, Says Report

7/30/2021 11:21:00 AM

Disney Plus Hotstar Expected to Hit 46 Million Subscribers by December 2021, Says Report

Current streaming market leader Disney Plus Hotstar will continue its sway over India with 46 million subscribers by the end of December, according to a report by leading research firm Media Partne…

for the Indian Premier League cricket tournament a prime audience draw for the service. “We expect Disney, Amazon, Facebook, Jio and Sony to be jockeying for pole position,” the report said, referring to the upcoming battle for Indian cricket rights in 2022.

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Popular on VarietyElsewhere, the report forecast that India will have one billion video screens by 2024 with 85% of them broadband ready. It expects the streaming industry to invest $1 billion in content in 2021, with acquired and commissioned local originals accounting for 30% of this pie, a share that is forecast to increase to 40-45% in the future.

India currently has 57 million streaming subscribers, a number that will grow to 89 million by the end of 2021, the report predicts. It also forecasts that direct to consumer SVOD subscribers will grow to 193 million by 2026. SVOD revenues are expected to grow from $800 million in 2021 to more than $1.8 billion by 2026. headtopics.com

“SVOD global entrants in the market from 2022 onwards include potential services from HBO and Comcast while we expect further recalibration to drive growth at Sony and Zee,” the report concludes. Read more: Variety »

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Disney World And Disneyland Reimpose Mask Mandates Amid Covid-19 Delta Variant SpreadI am a New York-based journalist covering breaking news at Forbes. I previously covered politics and news for Vanity Fair and Mic, and as a theater critic I serve as a member of the New York Outer Critics Circle. Follow me on Twitter alisond64 or get in touch at adurkeeforbes.com. horrible Smh. Wise thing to do.

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