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Disney+ Faces Challenges to Maintain Early Growth Surge in Asia: Study

Disney+ Hotstar Faces Mixed Growth in APAC for Remainder of 2021, Study Says

6/18/2021 11:53:00 AM

Disney+ Hotstar Faces Mixed Growth in APAC for Remainder of 2021, Study Says

The Walt Disney Co.’s flagship direct-to-consumer streaming services Disney+ and Hotstar had amassed an estimated 36.9 million subscribers across the Asia-Pacific region by the end of the fir…

The Walt Disney Co.’s flagship direct-to-consumer streaming services Disney+ and Hotstar had amassed an estimated 36.9 million subscribers across the Asia-Pacific region by the end of the first quarter, according to a new study released Friday by consultancy Media Partners Asia. With the services launching in several additional Asian territories in the months ahead, MPA forecasts Disney+ subscribers could climb to 56.5 million, generating $800 million of revenue, by the end of this year.

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The projections are the main takeaways from a 30-page analysis of Disney’s streaming business across the region, titled “Disney+ in the Asia Pacific.” Although Disney+’s overall growth trend in the region looks strong, the study presents a more nuanced picture on an individual territory basis amid mixed recoveries from the Covid-19 pandemic and diverging consumer responses to the streaming platform’s content offerings and local carrier partnerships. Disney+ and Hotstar totaled 32.4 million at the end of 2020, with the MPA’s estimates seeing an uptick of 4.5 million in the first three months of this year.

Read more: Hollywood Reporter »

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