Designer Ji Won Choi Wants To Bring Cultures Together Through Fashion

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'What I really try to do is bring different elements from different places and merge them together so that they can coexist.'

In the past, Choi has shown collections under her eponymous label during New York Fashion Week and London Fashion Week along with her major partnerships, but today, she's focusing on rebranding her line as a singular designer, independent from collaborations and indulgent in her own aesthetic. Riding the momentum of her milestones this year, Choi debuted her new-and-improved Spring 2021 namesake collection on an entirely new front: Milan Fashion Week.

A bright homage to Choi's roots, the collection — titled"Antecedent" — calls on a traditional quilting method called"jogakbo" and an array of vivid textiles to instill a sense of interconnectivity into each piece. The designer's signature lining techniques elevate dresses, buckled tops and jumpsuits, while side stripes resembling luggage tags speak to Choi's international presence on similar silhouettes.

"We have sewers at factories here, but I think for a lot of designers, it's very hard to translate your drawing into 3D when you give it to someone else," she explained."I have to see it on my own body rather than on a model because I know myself. I know if it feels too tight or if it's too short or whatever, so I can adjust the 3D form in that way, and then I put it on a model and see it from an outsider perspective.

 

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