“This expansion isn’t a seasonal thing,” Heyman says. “It’s big. We’ve been dipping our toes into home goods with trays, coasters, towels, things like that. But in the cannabis space, there’s nothing that looks like Edie Parker on the market—a take on those Cartier smoking trays from the ‘60s, those designer cigarette cases. Nothing new really exists. That’s exciting. But for me, I won’t make something unless I personally would use it. And with cannabis, I believe in the benefits of this plant.
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