'Dear Evan Hansen' opens with lackluster $7.5 million haul at domestic box office
'Dear Evan Hansen' failed to lure audiences, hauling in an estimated $7.5 million during its domestic opening weekend.
the film fell short of expectations, which predicted the adaptation would take in $10 million in ticket sales over the course of Friday, Saturday and Sunday."It's an unfortunate misfire for a film that simply didn't connect with audiences outside the most dedicated fans of the stage play," said Shawn Robbins, chief analyst at Boxoffice.com. "Musicals are hit and miss on a commercial level when it comes to motion pictures, and this movie's performance, in particular, may give us further insight into what kind of escapism moviegoers are and aren't looking for in the immediate future as they come back to cinemas."
With diminishing returns likely over the next few weeks, "Dear Evan Hansen" will struggle to recoup its $28 million production budget and additional marketing spend. Read more: CNBC »
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